From sketching initial logo designs at the beginning when VEEV was a glint in eyes of founders + brothers Courtney and Carter Reum to the packaging of design files after VEEV’s crescendo and sale, Brim carried out all design fulfillment as VEEV’s creative team.
Day-to-day responsibilities entailed providing design support for:
-On-premise and promo event activations including:
--Invites
--Cocktail menus
--Table tents
--Tray tents
--Easels
--Demo cards
--Palm cards
--Banners
--Coasters
--Napkins
--Apparel
-Off-premise support including:
--Shelf talkers
--Neck hangers
--Case displays
--Palettes
Out-of-home (OOH) activations including:
-Taxis, car wraps, and truck wraps
-Printed and digital billboards (which included a feature in Times Square!)
-Advertising including magazine ads, coupons, inserts,
-Newsletters
-Social posts
-Banner ads
Packaging including: -Bottle design (updated and evolved over 7 years)
-Seasonal value-added packaging
-Outer shippers
-Mason jars (including a custom-molded mason jar)
Brim was hired as the core creative team. Our goal was to design and maintain all branding and packaging for VEEV Açai Spirit, which included all marketing touchpoints: consumer-facing packaging, POS tools, sales tools, program tools, and experiential marketing materials. Also, we fulfilled all digital and internal design needs for fast-growing marketing and sales teams in markets across the U.S.
Goal
Branding
Packaging
Messaging
Printed and digital collateral
On-going design support
Deliverables
Process
VEEV grew into one of the best-selling independent liquor brands in the U.S. and was named one of Inc. 500’s Fastest-Growing Private Companies in America and one of Beverage Information’s Rising Stars. It was also a recipient of the Technomic Fast 50 Award. VEEV implemented sustainable business practices as an active member of 1% for the Planet®, where 1% of topline sales are donated to environmental initiatives. VEEV is also The World’s First Carbon Neutral Spirit®.
VEEV was acquired by a leading spirits producer and marketer in 2016.
