Brim started with extensive deck designs that would be integral to communicating the brand’s growth and goals to PepsiCo.
From there, we proceeded with updating:
-Label designs across 15+ SKUs
-Printed collateral for grocery and natural channel relaunch including demo posters, shelf strips, shelf blades, static clings, table cloths, coupon tearpads, promo cards, hang tags
-Club launch including 6-pack trays, 6-pack boxes, palettes, tasting sheets, and easels
Out-of-home (OOH) activations included:
-Truck wraps
-Printed and digital billboards
Advertising included:
-Magazine ads
-Coupons
-Inserts
-Newsletters, social posts, banner ads, and website assets
Experiential marketing such as:
-Kegerators
-Refrigerators
-Trailer wraps
-Info cards
-Apparel
-Menu boards
-Step-and-repeats
-Accessories like lapel pins, umbrellas, and phone accessories
-Booth mockups
-Portable bars
-A custom tasting app where users could use a tablet to customize their own flight of KeVita flavors to try
Brim was hired to work within an accelerated 6-month timeline to overhaul the growing kombucha brand from the bottom up – from brand guide to packaging, printed and digital needs as well as the website – and prepare the company for possible acquisition by PepsiCo.
