KeVita is a leader in fermented probiotic and kombucha beverages with three product lines. Founded in 2009 by organic winemaker Bill Moses and holistic nutritionist Chakra Earthsong in Ojai, California, the pair turned the art and science of creating probiotic drinks into a full-fledged business, growing their word-of-mouth reputation into a nationally distributed brand within the first year. PepsiCo acquired KeVita in 2016.
In May 2016, I was brought on by KeVita’s CEO to work directly with him within an accelerated 6-month timeline to overhaul the brand from the bottom up – from brand guide to POS and sales tools to digital needs as well as the website – and prepare the company for acquisition by PepsiCo in November 2016. After the sale, I continued to execute design and was able to bring company knowledge and history to maintain consistency in messaging and identity during the transition.