Startups to Established Companies

Providing the branding tonic and creative expertise for entrepreneurs, woman-owned businesses and corporate creative teams, whether it’s brand development up to an ongoing engagement.

Aptitive

GOAL: Brim was selected to establish brand strategy and identity for Aptitive’s 2nd annual “(data) Science Fair,” a conference for tech professionals in Chicago, with the goal of creating excitement for the event, increasing attendance, and attracting new talent.

On The Go Jo

GOAL: Brim supported the creative efforts to launch a line of coffee and tea products by an established Black and women-owned coffee cart+events company based out of Chicago.

VEEV Spirits

GOAL: Brim was hired as the core creative team. Our goal was to design and maintain all branding and packaging for VEEV Acai Spirit, which included all marketing touchpoints: consumer-facing packaging, POS tools, sales tools, program tools, and experiential marketing materials. Also, fulfill all digital and internal design needs for fast-growing marketing and sales teams in markets across the U.S.

VitaFrute by VEEV Spirits

GOAL: Brim expanded their creative support to VEEV Spirits. We were hired to create packaging for 5 different ready-to-drink (RTD) spirits positioned as a low-calorie, ‘Better For You’ alternative to competing RTDs. Although VEEV Acai Spirit was the base spirit for each of the flavors, it was important to differentiate VitaFrute from VEEV Acai Spirit to stand alone as a separate product but to make VitaFrute look like a cohesive part of the VEEV Spirits family.

KeVita

GOAL: Brim was hired to work within an accelerated 6-month timeline to overhaul the growing kombucha brand from the bottom up – from brand guide to packaging, printed and digital needs as well as the website – and prepare the company for possible acquisition by PepsiCo.

Naked Juice

GOAL: Brim was sought out to create marketing collateral for Naked Juice’s annual Drink Good Do Good initiative, a national retail campaign created in 2015 to draw attention to the fact that nearly 30 million Americans don’t have access to quality, affordable fruits, and vegetables.

Soylent

GOAL: Brim was to develop deliverables to maintain and evolve the Soylent branding across all touchpoints, POS, retail, packaging, digital, sales, and innovation needs.