a handful of cubes

Expertise

1 sprig

360 Brand Thinking

1 liter

Enthusiasm

2 pumps of fizz

Professionalism

10 squeezes

Insight

5 leafs

Eco-consciousness

1 sprig

PRESS!

1 slice

PIONEER

paired
with

The tonic to your branding headache is coming right up!

SERVICES

ABOUT

Process

OUR WORK

CONTACT

blog

You found your one-stop creative branding shop.

Shaking up your brand identity with style + authenticity.

RAISE A GLASS

Brand Identity
Package

Do you have your brand message, voice, and target customer? Sounds like you’re ready for a complete brand identity package.

- Logo (primary)
- Logo (secondaries)
- Logo Lockups
- Iconography
- Typography
- Color Palette
- Business Card
- Letterhead
- Branding Application Samples 
- Brand Guide

A full glass

includes

SERVING UP THESE BRANDING REMEDIES

Brand
Recipe

So, what’s your secret sauce? We have a framework for finding out your distinct voice, audience, and what makes you “you.” After we’re done, you'll have a clear story that connects with your audience. We got you!

You’ve got your next big idea? Let us help you wow the world through engaging messaging, defined voice, and look of your brand. Before your launch, be ready with your brand message *and* your brand identity. Let’s impress!

Brand
Stylescape

Do you have a brand message, voice, and logo, but you need a visual mood board to have an idea of how it will all work together?

We can help! We have a framework for strategically combining text, color, and image to create a distinct look unique to your brand.

download an example

Just a splash

Packaging Refresh
Sales Sheets
Stationery
Letterhead

Pitch Deck
Packaging
Ads (Digital + Print)
Business Cards

Info card
Signage
Point-of-Sales (POS) Starter Kit
POS Materials

A FULL SERVING

We’ll provide the elixir to cure those branding headaches. 

TO THE BRIM

Brand
Strategy

Whether you’re a start-up who needs branding from the ground up or an established brand who needs collateral, Brim Branding is the perfect tonic for your business. 

WHO WE HELP

"You cannot do epic s*$! with basic people."
– Pum Lefebure, CCO & Co-founder, Design Army

Providing the branding tonic and creative expertise for entrepreneurs, woman-owned businesses and corporate creative teams, whether it’s brand development up to an ongoing engagement. 

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The Mix of Our Expertise is Vast….

Supporting social justice and race equity advocates and DEI firms that are uplifting and educating on social issues. These clients are committed to diversity, equity and inclusion in our workplaces and transforming organizational cultures. 

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Assisting in concisely and authentically defining and developing individuals personal brand including political candidates and elected officials. We help their mission-driven work shine! 

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Our Branding Tonic

Raise a
glass!

But first,
strategy

Write your brand
recipe

1

2

3

We’ll hop on a virtual call over coffee or kombucha and see if we’re a good fit. I’ll ask about who you are, your business goals, pain points, and how you determine success. If we’re a good fit, fantastic! We’ll get to work.

No matter what level of engagement you choose, I’ll host a facilitated brand discovery session so we can align your brand with your ideal customers. The valuable insights that emerge help us strategize and design for them, making it easier for them to buy from you. (That’s what we want!)*

We take our insights from the brand discovery session to create a recipe for how to proceed, resulting in your Brand Roadmap. This collaborative document will include positioning, brand attributes, customer profiles, and design deliverables that connect best with your ideal customers.*

With the Brand Roadmap as our guide, we’ll design your deliverables. We’ll kick off each project with a creative brief and timeline. Ready to raise a glass? Let’s go!

4

 Let’s create your
brand tonic!

*If you’re an established brand and already have a fully decked brand book that contains your brand attributes, look and feel, your clearly defined target customers, brand messaging, and brand identity assets, great! We can skip to Step 4 and get started!

Encouragement

Immersive Process

Authenticity

Engaging Style

Insight

PRESS!

Brim Branding’s CEO designed and illustrated the 1st Facebook game for a major spirits brand.

PIONEER

Listen first so our clients feel heard 

Cultivating trust by inviting in exploration + vulnerability

Core of our brand ethos + design

Represented in all aspects of our process + design

360 brand thinking rooted in discovery, creativity + empathy

Supportive nature + instilling confidence to be your true self

“the potential for greatness lives within each of us.”
– wilma rudolph

paired with

a handful of cubes

1 shot

1 sprig

3 pumps of fizz

Openness

dash

1 liter

Our Recipe

Cheers!

Meet Our Founder + Lead Brand Designer

Brim Branding is a boutique design firm with a passion for shaking up style and creative culture. Our authentic design reveals a brand’s true ethos + expression. Delighting clients through our branding tonic, our process and thoughtful aesthetic connect with their ideal customers.

Raise a glass! You found your one-stop creative branding shop. Brim Branding develops the brand identities of women-and-BIPOC-friendly startups in CPG, DEI, film, and TV.  

cheers!

As a veteran of brand design, I delight clients through our seamless branding recipe and thoughtful design aesthetic. I guide companies and individuals to express their true authentic brand + self with our ‘Branding Tonic’ with a mix of discovery, style and empathy.

Specializing in design, illustration, print, packaging, and social media branding, I serve as a trusted designer and strategist in a variety of verticals. From startups to Fortune 500s, I enjoy working within the justice sector, Diversity, Equity + Inclusion (DEI), political, film, TV, and food and beverage industries. From proposal to project delivery, I achieve a deep understanding of your brand ethos from our interpretive listening + immersion of your brand culture, personality and values.

ACCOLADES:
-Designed and illustrated the 1st Facebook game for a major spirits brand.
-PRESS: Featured on AdWeek.com, AdAge.com, Forbes.com, and Refinery29.

I received my BFA from Columbia College Chicago in Advertising Art Direction and studied Illustration at Northern Illinois University. I was also a student in the Summer Program for Fine Arts at the School of the Art Institute of Chicago. Currently serving as an AIGA design leader in Chicago, I am also Chairperson for the Environmental Enhancement Commission in Tinley Park, where my mission is to maintain and ensure a healthful environment for all citizens, as well as for future generations.

When I’m not designing brands for my clients, you can find me practicing vinyasa yoga with my toddler and two dogs nearby, playing tennis, and advocating for animals, BIPOC, AAPI and female founders.

A vision for a better future one design tincture at a time.

Taire Souza

I have worked with Aireen for over 10 years within multiple companies, and endless projects. Her creativity and attention to details are exceptional. Her ability to create a design based on an idea given, is extremely efficient and seamless. Her attitude and compassion for her client’s vision is the best in the business. I highly recommend Aireen’s design services to any company or brand! 

founder & ceo
stir brands

Megan Robles

I loved working with Aireen. She always approaches projects with a positive attitude and delivers work on time. Aireen’s ability to receive feedback and incorporate changes is one of her greatest strengths. She delivers work based on briefs and goes above and beyond with additional options. I’ve worked with Aireen on two very different brands and her ability to adapt and execute projects based on the needs of the brand is exceptional.

SR. MARKETING MANAGER
KEVITA – PEPSICO

darrell jursa

managing director
omnicom

Aireen is amazing. Her work is simply spectacular and has allowed me over the years to represent ideas big and small that have made my clients happy, profitable and loyal. I have no problem recommending Aireen to anyone.

esther turner

founder & ceo
eslena infused still water

I was incredibly impressed with her organization and time management skills. I’ve never seen anyone keep an all-day activity on track like she did! So high-five there! She did an incredible job [on our brand strategy session]. Collecting and organizing our thoughts was no easy feat and she managed to do it seamlessly while also keeping our dialog focused on task. I really don’t know how she managed to do that. We are lucky to have her in our world!

Laura Oldham

founder & ceo
starburst media

Aireen has worked with me the most on web and print design, and I’ve always been very impressed with the work that she’s delivered. Her designs flow well and have always captured the brand identity very, very well. She’s designed logos for me, worked with me on brand books, and helped define the direction that my projects should take, and I’ve always been very happy with her recommendations. She is very punctual with her work and always delivers a quality final product.

Erin Lumley

partner
ingrid marketing & founder, go go communications

Aireen was incredible to work with and you must hire her for your next project. I was on a tight deadline that had a lot of moving parts and Aireen was professional, responsive, patient, flexible and so nice to work with. This includes a two-hour time difference! I will definitely look to her for my next project because I have the confidence that she’ll get it done on time and within budget.

Michelle Cox-Vergara

founder & owner,
Michelle Cox Photography

Aireen did a fantastic job taking me through my brand road map and offering clarity on who my ideal client is. Going through this process with Aireen was extremely valuable because it was a process that I put off for far too long. Aireen was thorough throughout the process, wanting to fully understand my position and views before moving forward with every step. All in all, the process was wonderful to go through and I am so excited to implement Aireen’s recommendations into my business and marketing plans.

Alison Andrews

founder & owner,
alison andrews day spa

Working with Aireen for over 10 years has not only been invaluable to my business, it’s been fun as well. The spa industry is very competitive and she focused on what made us unique and developed a plan that gave us the clear and direct voice we were seeking for our brand. Aireen kept us focused throughout all our projects, which were numerous. In a world filled with everyone making promises to help you succeed and grow your business, I will say without hesitation, Aireen means it and cares about you and your business.

Brynne Hovde

co-founder & operations
nova collective

I started working with Aireen nearly 10 years ago, and can’t imagine not having her as our creative partner. Brim Branding has not only created stunning design and produced flawless executions, they have become a strategic partner for our business. Brim is so much more than “good design”, it is good strategy, good thinking, good process and excellent results. I sing Aireen & Brim’s praises to anyone who will listen! 

Bridgette Barry

director of marketing
aptitive

When we reached out to Aireen I expected to work with a talented designer that would provide visually compelling imagery for our corporate event. What we got was so much more. Starting with an in-depth strategy session, she challenged our to team to really think about our audience, goals, and the purpose of our event. Not only did the output of this session come through in her designs, it helped us to ultimately plan and execute a better event.  Aireen was incredible to work with every step of the way and I look forward to working with her in the future.  

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