a handful of cubes

Expertise

1 sprig

360 Brand Thinking

1 liter

Enthusiasm

2 pumps of fizz

Professionalism

10 squeezes

Insight

5 leafs

Eco-consciousness

1 sprig

PRESS!

1 slice

PIONEER

paired
with

The tonic to your branding headache is coming right up!

SERVICES

ABOUT

Process

OUR WORK

CONTACT

blog

Whether you’re a start-up who needs branding from the ground up or an established brand who needs collateral, Brim Branding is the perfect tonic for your business. 

WHO WE HELP

Worried about brand & design fulfillment during COVID-19? We're offering complimentary remote consultations. Contact us today.

Hello!

Do you have an emerging food/beverage CPG brand?

Aireen Arellano is a veteran of brand design, print, digital, packaging, and illustration, becoming a trusted consultant in the natural beverage and food verticals for companies from startups to Fortune 500s. Aireen infuses her experience and enthusiasm into every aspect of Brim Branding because she recognizes her clients’ need to put time into growing their businesses. Aireen designs with strategy and the client’s target customer in mind.

- Do you want to focus more on your business but have daily design demands that need to get done quickly and expertly?

- Do you need an experienced, specialized designer who can hit the ground running to take care of your design needs for marketing communications, print collateral, digital media, branded environments, sampling materials, and much much more?

- Do you want agile, agency service without the overblown agency price?
 

Raise a glass, because you’ve just found your one-stop creative branding shop. We are Brim Branding, and we are brimming with excitement to help you mix the perfect branding tonic for your business.  

cheers!

Expertise

360 Brand Thinking

Enthusiasm

Professionalism

Eco-consciousness

Brim Branding’s work has been featured on AdWeek.com, AdAge.com, Forbes.com, and Refinery29.

PRESS!

Brim Branding’s CEO designed and illustrated the 1st Facebook game for a major spirits brand.

PIONEER

As a local environmental enhancement commissioner, Brim Branding’s CEO recognizes responsibility for healing and preserving the planet rests on everyone and so puts eco-consciousness to action in every aspect of the business.

Brim Branding works closely with CPG brand CEOs and so knows the daily sales and production challenges they face. When leading creative projects, Brim asks the right questions to anticipate and eliminate possible delays to ensure success.

A hallmark of professionalism is process. Brim Branding has proven, results-driven processes for each point of engagement, from initial contact to project completion.

“Brim” doesn’t just describe the vertical we have the most expertise in. It also describes our enthusiasm for our clients’ brands. We are proud to work with clients who innovate and have a goal to change the world for the better. 

We deliver everything from big to small. BIG: Brand strategy and identity (e.g. Branding guidelines, logos). SMALL: Complete collateral from print to digital assets for POS materials, experiential & sampling materials, paid media and banner ads, and much much more! 

Brim Branding offers over a decade of branding and design experience in a variety of verticals with a specialty in the natural food and beverage space. 

“People don’t buy what you do; they buy why you do it.”
– Simon Sinek

paired with

a handful of cubes

1 liter

1 sprig

2 pumps of fizz

Insight

10 squeezes

5 leafs

Our Recipe

- Logo (primary)
- Logo (secondaries)
- Logo Lockups
- Iconography
- Typography
- Color Palette
- Business Card
- Letterhead
- Branding Application Samples 
- Brand Guide

includes

Brand
Stylescape

Do you have a brand message, voice, and logo, but you need a visual mood board to have an idea of how it will all work together?

We can help! We have a framework for strategically combining text, color, and image to create a distinct look unique to your brand. Contact us to see examples. 

Do you have a general idea of your brand but would like to craft a brand mission statement and establish your brand’s voice? We got you!

A full serving

Just a splash

We have a framework for finding out your distinct voice and audience. After we’re done, you will have a brand mission statement that you can share everywhere. You’ll also gain the confidence to write your content with more direction and intention.

Brand Messaging
Workshop

download an example

Packaging
Refresh

Monthly
Design Retainer

Your product is already on the market, but you need a refresh. 

We got you!

Just a squeeze

A few dashes

Is your brand identity on lock but you have daily design demands that need to get done quickly and expertly? You need an experienced, agile consultant who can jump in, get to know your brand to take care of your branding and design needs with very little hand-holding and without worrying about the nickel-and-diming of it all. Look no further than Brim Branding. 


Brand Identity
Package

Do you have your brand message, voice, and target customer? Sounds like you’re ready for a complete brand identity package.

- Logo (primary)
- Logo (secondaries)
- Logo Lockups
- Iconography
- Typography
- Color Palette
- Business Card
- Letterhead
- Branding Application Samples 
- Brand Guide

A full glass

includes

Point-of-Sales
Starter Kit

Do you have a complete brand identity with mouthwatering photography but don’t have the sales tools you need to drive trial and sell? We’ve got you covered!

- Sell Sheet
- Info Card
- Easel
- Wobbler/Shelf Talker
- Static Cling
- Neck Hanger

A couple drops

includes

includes

Brand Messaging & Strategy Workshop + Brand Identity

You’ve got the next big innovation to wow the world, and you need the messaging, voice, and face of your brand locked in before you debut. When you step out onto the stage, you need to be READY with both your brand message *and* your brand identity so that your customers and competition alike turn their heads and pay attention. (Oh, and buy your product, too.)

You’ve got the next big innovation to wow the world, and you need the messaging, voice, and face of your brand locked in before you debut. When you step out onto the stage, you need to be READY with both your brand message *and* your brand identity so that your customers and competition alike turn their heads and pay attention. (See what 'Brand Identity' includes!)

- Brand Mission, Culture, Voice, Look/Feel, X-Factor
- Target Customer Segmentation & Profiles
- Competition
- Brand Style
- Archetypes
- Goals & Implementation Plan 

To the brim

1-DAY BRAND MESSAGING & STRATEGY WORKSHOP (6 HOURS)

BRAND ROADMAP

PDF deliverable with synthesized strategy from Brand Messaging & Strategy Workshop. Collaboration over 3 weeks.


Brand Identity Includes

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WHAT CAN WE HELP YOU WITH?

CONTACT BRIM

"You cannot do epic s*$! with basic people." – Pum Lefebure, CCO & Co-founder, Design Army

Fresh
Concoctions

see more!

The Brim Process

Raise a
glass!

But first,
strategy

Write your brand
recipe

1

2

3

Whether it’s over coffee or kombucha in person or via video call (or phone is great too!), we’ll talk and see if we’re a good fit for each other. I’ll ask about who you are, your business goals, pain points, and how you determine success. If we’re a good fit, fantastic! We’ll get to work.

No matter what level of engagement you choose, I’ll host a facilitated brand assessment so we can align your brand with your ideal customers. The valuable insights that emerge during this phase helps us strategize and design for them, making it easier for them to buy from you. (That’s what we want!)*

We take our notes and insights from our brand assessment to create a recipe for how to proceed – a brand roadmap. This collaborative roadmap will include positioning, brand attributes, customer profiles, and design deliverables that connect best with your ideal customers.*

With the brand roadmap as our guide, we’ll create your deliverables. We’ll kick off each project with a creative brief and timeline. Ready to raise a glass? Let’s go!

4

 Let’s create your
brand tonic!

*If you’re an established brand and already have a fully decked brand book that contains your brand attributes, look and feel, your clearly defined target customers, brand messaging, and brand identity assets, great! We can skip to Step 4 and get started!

Taire Souza

I have worked with Aireen for over 10 years within multiple companies, and endless projects. Her creativity and attention to details are exceptional. Her ability to create a design based on an idea given, is extremely efficient and seamless. Her attitude and compassion for her client’s vision is the best in the business. I highly recommend Aireen’s design services to any company or brand! 

founder & ceo
stir brands

Megan Robles

I loved working with Aireen. She always approaches projects with a positive attitude and delivers work on time. Aireen’s ability to receive feedback and incorporate changes is one of her greatest strengths. She delivers work based on briefs and goes above and beyond with additional options. I’ve worked with Aireen on two very different brands and her ability to adapt and execute projects based on the needs of the brand is exceptional.

SR. MARKETING MANAGER
KEVITA – PEPSICO

darrell jursa

managing director
omnicom

Aireen is amazing. Her work is simply spectacular and has allowed me over the years to represent ideas big and small that have made my clients happy, profitable and loyal. I have no problem recommending Aireen to anyone.

esther turner

founder & ceo
eslena infused still water

I was incredibly impressed with her organization and time management skills. I’ve never seen anyone keep an all-day activity on track like she did! So high-five there! She did an incredible job [on our brand strategy session]. Collecting and organizing our thoughts was no easy feat and she managed to do it seamlessly while also keeping our dialog focused on task. I really don’t know how she managed to do that. We are lucky to have her in our world!

Laura Oldham

founder & ceo
starburst media

Aireen has worked with me the most on web and print design, and I’ve always been very impressed with the work that she’s delivered. Her designs flow well and have always captured the brand identity very, very well. She’s designed logos for me, worked with me on brand books, and helped define the direction that my projects should take, and I’ve always been very happy with her recommendations. She is very punctual with her work and always delivers a quality final product.

Erin Lumley

partner
ingrid marketing & founder, go go communications

Aireen was incredible to work with and you must hire her for your next project. I was on a tight deadline that had a lot of moving parts and Aireen was professional, responsive, patient, flexible and so nice to work with. This includes a two-hour time difference! I will definitely look to her for my next project because I have the confidence that she’ll get it done on time and within budget.

Michelle Cox-Vergara

founder & owner,
Michelle Cox Photography

Aireen did a fantastic job taking me through my brand road map and offering clarity on who my ideal client is. Going through this process with Aireen was extremely valuable because it was a process that I put off for far too long. Aireen was thorough throughout the process, wanting to fully understand my position and views before moving forward with every step. All in all, the process was wonderful to go through and I am so excited to implement Aireen’s recommendations into my business and marketing plans.

Alison Andrews

founder & owner,
alison andrews day spa

Working with Aireen for over 10 years has not only been invaluable to my business, it’s been fun as well. The spa industry is very competitive and she focused on what made us unique and developed a plan that gave us the clear and direct voice we were seeking for our brand. Aireen kept us focused throughout all our projects, which were numerous. In a world filled with everyone making promises to help you succeed and grow your business, I will say without hesitation, Aireen means it and cares about you and your business.

Brynne Hovde

co-founder & operations
nova collective

I started working with Aireen nearly 10 years ago, and can’t imagine not having her as our creative partner. Brim Branding has not only created stunning design and produced flawless executions, they have become a strategic partner for our business. Brim is so much more than “good design”, it is good strategy, good thinking, good process and excellent results. I sing Aireen & Brim’s praises to anyone who will listen! 

Bridgette Barry

director of marketing
aptitive

When we reached out to Aireen I expected to work with a talented designer that would provide visually compelling imagery for our corporate event. What we got was so much more. Starting with an in-depth strategy session, she challenged our to team to really think about our audience, goals, and the purpose of our event. Not only did the output of this session come through in her designs, it helped us to ultimately plan and execute a better event.  Aireen was incredible to work with every step of the way and I look forward to working with her in the future.  

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