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So, what’s your secret sauce? We have a framework for finding out your distinct voice, audience, and what makes you “you.” After we’re done, you'll have a clear story that connects with your audience. We got you!
Do you have a brand message, voice, and logo, but you need a visual mood board to have an idea of how it will all work together?
We can help! We have a framework for strategically combining text, color, and image to create a distinct look unique to your brand.
"You cannot do epic s*$! with basic people."
– Pum Lefebure, CCO & Co-founder, Design Army
Providing the branding tonic and creative expertise for entrepreneurs, woman-owned businesses and corporate creative teams, whether it’s brand development up to an ongoing engagement.
Supporting social justice and race equity advocates and DEI firms that are uplifting and educating on social issues. These clients are committed to diversity, equity and inclusion in our workplaces and transforming organizational cultures.
Assisting in concisely and authentically defining and developing individuals personal brand including political candidates and elected officials. We help their mission-driven work shine!
Write your brand
We’ll hop on a virtual call over coffee or kombucha and see if we’re a good fit. I’ll ask about who you are, your business goals, pain points, and how you determine success. If we’re a good fit, fantastic! We’ll get to work.
No matter what level of engagement you choose, I’ll host a facilitated brand discovery session so we can align your brand with your ideal customers. The valuable insights that emerge help us strategize and design for them, making it easier for them to buy from you. (That’s what we want!)*
We take our insights from the brand discovery session to create a recipe for how to proceed, resulting in your Brand Roadmap. This collaborative document will include positioning, brand attributes, customer profiles, and design deliverables that connect best with your ideal customers.*
With the Brand Roadmap as our guide, we’ll design your deliverables. We’ll kick off each project with a creative brief and timeline. Ready to raise a glass? Let’s go!
Let’s create your
Brim Branding’s CEO designed and illustrated the 1st Facebook game for a major spirits brand.
Listen first so our clients feel heard
Cultivating trust by inviting in exploration + vulnerability
Core of our brand ethos + design
Represented in all aspects of our process + design
360 brand thinking rooted in discovery, creativity + empathy
Supportive nature + instilling confidence to be your true self
“the potential for greatness lives within each of us.”
– wilma rudolph
Meet Our Founder + Lead Brand Designer
Brim Branding is a boutique design firm with a passion for shaking up style and creative culture. Our authentic design reveals a brand’s true ethos + expression. Delighting clients through our branding tonic, our process and thoughtful aesthetic connect with their ideal customers.
Raise a glass! You found your one-stop creative branding shop. Brim Branding develops the brand identities of women-and-BIPOC-friendly startups in CPG, DEI, film, and TV.
As a veteran of brand design, I delight clients through our seamless branding recipe and thoughtful design aesthetic. I guide companies and individuals to express their true authentic brand + self with our ‘Branding Tonic’ with a mix of discovery, style and empathy.
Specializing in design, illustration, print, packaging, and social media branding, I serve as a trusted designer and strategist in a variety of verticals. From startups to Fortune 500s, I enjoy working within the justice sector, Diversity, Equity + Inclusion (DEI), political, film, TV, and food and beverage industries. From proposal to project delivery, I achieve a deep understanding of your brand ethos from our interpretive listening + immersion of your brand culture, personality and values.
-Designed and illustrated the 1st Facebook game for a major spirits brand.
-PRESS: Featured on AdWeek.com, AdAge.com, Forbes.com, and Refinery29.
I received my BFA from Columbia College Chicago in Advertising Art Direction and studied Illustration at Northern Illinois University. I was also a student in the Summer Program for Fine Arts at the School of the Art Institute of Chicago. Currently serving as an AIGA design leader in Chicago, I am also Chairperson for the Environmental Enhancement Commission in Tinley Park, where my mission is to maintain and ensure a healthful environment for all citizens, as well as for future generations.
When I’m not designing brands for my clients, you can find me practicing vinyasa yoga with my toddler and two dogs nearby, playing tennis, and advocating for animals, BIPOC, AAPI and female founders.
I have worked with Aireen for over 10 years within multiple companies, and endless projects. Her creativity and attention to details are exceptional. Her ability to create a design based on an idea given, is extremely efficient and seamless. Her attitude and compassion for her client’s vision is the best in the business. I highly recommend Aireen’s design services to any company or brand!
I loved working with Aireen. She always approaches projects with a positive attitude and delivers work on time. Aireen’s ability to receive feedback and incorporate changes is one of her greatest strengths. She delivers work based on briefs and goes above and beyond with additional options. I’ve worked with Aireen on two very different brands and her ability to adapt and execute projects based on the needs of the brand is exceptional.
Aireen is amazing. Her work is simply spectacular and has allowed me over the years to represent ideas big and small that have made my clients happy, profitable and loyal. I have no problem recommending Aireen to anyone.
I was incredibly impressed with her organization and time management skills. I’ve never seen anyone keep an all-day activity on track like she did! So high-five there! She did an incredible job [on our brand strategy session]. Collecting and organizing our thoughts was no easy feat and she managed to do it seamlessly while also keeping our dialog focused on task. I really don’t know how she managed to do that. We are lucky to have her in our world!
Aireen has worked with me the most on web and print design, and I’ve always been very impressed with the work that she’s delivered. Her designs flow well and have always captured the brand identity very, very well. She’s designed logos for me, worked with me on brand books, and helped define the direction that my projects should take, and I’ve always been very happy with her recommendations. She is very punctual with her work and always delivers a quality final product.
Aireen was incredible to work with and you must hire her for your next project. I was on a tight deadline that had a lot of moving parts and Aireen was professional, responsive, patient, flexible and so nice to work with. This includes a two-hour time difference! I will definitely look to her for my next project because I have the confidence that she’ll get it done on time and within budget.
Aireen did a fantastic job taking me through my brand road map and offering clarity on who my ideal client is. Going through this process with Aireen was extremely valuable because it was a process that I put off for far too long. Aireen was thorough throughout the process, wanting to fully understand my position and views before moving forward with every step. All in all, the process was wonderful to go through and I am so excited to implement Aireen’s recommendations into my business and marketing plans.
Working with Aireen for over 10 years has not only been invaluable to my business, it’s been fun as well. The spa industry is very competitive and she focused on what made us unique and developed a plan that gave us the clear and direct voice we were seeking for our brand. Aireen kept us focused throughout all our projects, which were numerous. In a world filled with everyone making promises to help you succeed and grow your business, I will say without hesitation, Aireen means it and cares about you and your business.
I started working with Aireen nearly 10 years ago, and can’t imagine not having her as our creative partner. Brim Branding has not only created stunning design and produced flawless executions, they have become a strategic partner for our business. Brim is so much more than “good design”, it is good strategy, good thinking, good process and excellent results. I sing Aireen & Brim’s praises to anyone who will listen!
When we reached out to Aireen I expected to work with a talented designer that would provide visually compelling imagery for our corporate event. What we got was so much more. Starting with an in-depth strategy session, she challenged our to team to really think about our audience, goals, and the purpose of our event. Not only did the output of this session come through in her designs, it helped us to ultimately plan and execute a better event. Aireen was incredible to work with every step of the way and I look forward to working with her in the future.