Starting with a kickoff session with their senior campaign consultant, the Brim team gained an understanding of each of the candidates’ platforms. While the candidates did collaborate, the group intentionally did not file as a slate to allow the candidates to “present themselves as nuanced individuals with similar ideals but distinct ideas,” as presented on OakPark.com. As such, it was important to mind the delicate balance of establishing separate brand identities unique to each of the candidates and having those brand identities work seamlessly with one another to reflect the candidates’ support for one another.
Bearing these goals in mind – and knowing each of the candidates’ preferred colors – our team proceeded with the logo design process. We presented 3 options from which the team could choose. From there, they selected 2 favorites with notes for changes, which we presented in the next round. The team approved a favorite, and we were able to expand the marketing collateral to yard signs, banner ads, print ads, and website designs for each of the candidates.
Because of the clear brand strategy from the coalition, the candidates were able to leverage additional creative support to design other necessary collateral, such as social posts and endorsements, postcards, digital ads, and more, to create a truly comprehensive and highly visible campaign.
Brim was honored to create brand identities for each of the candidates within Represent Oak Park, a coalition that cultivates Black Oak Park village trustee candidates: Anthony Clark, Juanta Griffin, and Chibuike Enyia.
With 6 total candidates vying for just 3 open spots, the Trustee race was a tight one. While Anthony Clark and Juanta Griffin were unable to claim victory this time, Chibuike Enyia won his bid for Oak Park Trustee.
