Starting with a kickoff session with her senior campaign member, the Brim team gained an understanding of Christina’s goals. Although she was running adjacent to Represent Oak Park, a coalition that cultivates Black Oak Park village trustee candidates, it was important for Christina to differentiate herself as an experienced politician within Oak Park. Being that she was Deputy Village Clerk, this was already in our favor. However, an additional challenge was to also get voters excited about Christina as an approachable conduit between community and government, with a legacy of inclusion and justice.
Bearing these goals in mind – and knowing that Christina’s preferred colors were blue and orange – we proceeded with the logo design process. We presented 3 options from which the team could choose. From there, they selected 2 favorites with notes for changes, which we presented in the next round. The team approved a favorite, and we were able to expand the marketing collateral to yard signs, banner ads, print ads, a postcard insert, and website.
Because of the clear brand strategy, Christina was able to leverage additional creative support to design other necessary collateral, such as social posts and endorsements, postcards, digital ads, and more, to create a truly comprehensive and highly visible campaign.
